Michael Kors Isn’t Cool. And Never Was

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The Michael Kors stock price has taken a hit recently and Business Insider released an article saying the designer is never cool. But, the question is.. Was it ever?

http://uk.businessinsider.com/michael-kors-loses-best-idea-status-2015-4?r=US&IR=T

Three years ago, it wasn’t difficult to find a 13 year old girl with a Michael Kors bag walking down the road. On their way to school, their pride and joy was their rose gold watch – a gift from the parents at Christmas. However, was it ever ‘cool’ beyond this demographic?

I never saw an adult pulling off Michael Kors successfully and now, shares are down 37% in the past year.