Michael Kors Isn’t Cool. And Never Was


The Michael Kors stock price has taken a hit recently and Business Insider released an article saying the designer is never cool. But, the question is.. Was it ever?


Three years ago, it wasn’t difficult to find a 13 year old girl with a Michael Kors bag walking down the road. On their way to school, their pride and joy was their rose gold watch – a gift from the parents at Christmas. However, was it ever ‘cool’ beyond this demographic?

I never saw an adult pulling off Michael Kors successfully and now, shares are down 37% in the past year.