Social Media: Measuring Success

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When starting out on social media, it’s really important you track your progress and measure your success. I remember when iPhone app Klout was released, I started to get really interested in analytics and user engagement. The app scores you based on your social media presence, user interaction and followers across pretty much every platform. However, what the app can do is limited and, using a 1-100 scale makes it difficult to compare yourself to the social media kings and queens like the Kardashians.

The other day I stumbled across Buzoole, which does a similar thing but gives you a more in-depth breakdown of how you’re doing in terms of followers, user engagement, what you talk about vs your followers etc. I’d definitely recommend it if you’re looking to keep track of your social media profiles.

Social media is the new CV.

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