London vs Paris: Collaboration or Rivalry?

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It’s an age old question, and one that will never have one, simple answer: which city is the world’s true fashion capital? London, Paris, Milan, New York.. they’re all known for their Fashion Weeks and famous design houses, but what do they have to offer that the others don’t?

In the last decade we have seen the rise of the small town fashion week: Bristol, Manchester and Edinburgh now play host to their own week of fashion-oriented events every year, and although not on the same scale as London they do offer bloggers, amateur photographers and fashion fanatics a chance to experience the world of fashion.

London is still, and is set to remain the fashion capital of the UK. However as European travel comes down in price and the world goes digital, Paris is becoming more accessible and it is not uncommon to meet same people at events in both cities. The two cities offer a unique perspective to the world of fashion: London is known for its creativity, its innovation; Paris for its tradition, heritage and effortless chic. However, it will be exciting to see how the evolution of the digital world and rise of collaboration brings the two cities closer together.

In the last couple of days, we have seen Swedish high street label H&M collaborate with Parisian KENZO in a bid to make fashion more accessible. Previous partnerships include Balmain and Versace, note: we are yet to see a London designer feature in the campaign.

It is impossible to answer the question of who wins, but consider this: if you’re looking for a party and want to see the elite, Paris is the way forward. If you’re looking to establish yourself as a blogger, networking is the way to go and for this, London is definitely where you need to be.

 

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